Sagnik Roy started his journey in Accounting, but made the shift into Marketing, Sales and Advertising after finishing his MBA from Fordham University in the US.
He started off at Sony Entertainment where he worked for 4 years. After which he worked at Star TV for almost 3 years. Following that, he spent the next 6.5 years at Willow TV, which I believe is the premier broadcaster of cricket in the United States and Canada.
currently, Sagnik works as the Vice President and Head of Multimedia Sales at BCCL Worldwide, heading sales for the North American digital and TV assets of the Times of Indian group, which includes timesofindia.com, cricbuzz.com, Willow.tv, Times TV Network and Gaana.